Terms of Service

1. Introduction and Acceptance

This platform is operated by [COMPANY_LEGAL_NAME], a company incorporated in Israel under company number [COMPANY_NUMBER], with its registered office at [REGISTERED_ADDRESS] (collectively referred to as "Matajir AI", "the Company", "we", "us", or "our").

Matajir AI is a multi-tenant software-as-a-service (SaaS) platform that enables merchants to create and manage cloud-hosted online stores. The Service includes a merchant dashboard, customer storefronts, AI-powered translation tools, a storefront chatbot, and a payment module powered by CardCom.

By using the Platform, registering an account, or subscribing to any Plan, you agree to be bound by these Terms of Service ("Terms") and the accompanying Privacy Policy. If you do not agree, please do not use the Platform.

You must be at least 18 years old, or an authorised legal representative of a registered corporate entity, to enter into this agreement. By using the Service you confirm that you meet these eligibility requirements.

2. Definitions

In these Terms, the following words shall have the meanings set out below:

• "Service" or "Platform": the Matajir AI platform in all its capabilities, including the dashboard, storefronts, APIs, and AI tools.
• "Subscriber" or "Merchant": an individual or corporate entity registered on the Platform for commercial use.
• "Customer": any person who visits or purchases from a Merchant's Storefront.
• "Storefront": the public-facing interface created for a Merchant on the Platform.
• "Content": any text, images, videos, data, or other material that a Merchant uploads or creates on the Platform.
• "Plan": one of the paid subscription tiers (Starter / Growth / Pro) or a Free Trial period.
• "Subscription Period": the duration of a paid subscription (monthly or annual).
• "Personal Data": any information relating to an identified or identifiable natural person as defined under Israel's Privacy Protection Law 5741-1981 and its amendments.
• "DPA" or "Data Processing Addendum": the separate addendum governing data processing terms, incorporated by reference into these Terms.

3. Account Registration

You must provide accurate, complete, and current information during registration and keep it updated throughout your subscription. Providing misleading information entitles Matajir AI to terminate your account immediately.

Each Merchant has one account unless the subscription Plan specifies otherwise. Login credentials must not be shared with unauthorised third parties.

You are fully responsible for the security of your account credentials and all activity carried out through your account. Please notify us immediately of any unauthorised access at [CONTACT_EMAIL].

We reserve the right to refuse new account registrations, suspend them, or close them at our sole discretion, in particular in the event of a breach of these Terms.

4. The Service

Matajir AI is a multi-tenant SaaS platform that hosts multiple online stores on a shared infrastructure. Each store is isolated with independent data and a unique tenant identifier.

The Service includes, without limitation: a merchant dashboard; product, category, and collection management; order management; multilingual interface support (Arabic/Hebrew/English); a storefront chatbot; automated translation; CardCom integration for online payment; WhatsApp notifications; and SMS messaging via ActiveTrail.

Features available vary according to the selected subscription Plan; please refer to the pricing page on the website for full details.

We reserve the right to modify, update, or change available features at any time with reasonable advance notice to Subscribers. We will not remove a material feature without at least 30 days' prior notice.

5. Subscription Plans, Pricing, and Billing

Current subscription plans and prices are displayed on the website's pricing page. All prices are in New Israeli Shekel (₪) and are exclusive of Value Added Tax (VAT) applicable under Israeli law.

Monthly subscriptions renew automatically at the end of each billing cycle. The renewal charge is debited from the registered payment method via CardCom on the first day of each billing cycle.

In the event of a payment failure, an immediate notification will be sent. If the amount is not settled within seven (7) days of the failure notice, we may suspend access to your Service while retaining your data for an additional 30-day period.

No refunds will be issued for fees already paid for completed billing cycles, except in cases where Israeli law expressly requires otherwise (see Section 7 below).

6. Free Trial

Matajir AI offers a free trial period for certain Plans as specified at registration. During the trial, the Merchant may access the features included in the selected Plan.

The free trial does not require entry of credit card details at the registration stage. At the end of the trial period, the Service automatically switches to a restricted mode unless the Merchant upgrades to a paid Plan.

A second trial period is not available for the same business entity or email address without the express approval of Matajir AI.

7. Cancellation and Refunds

The Merchant may cancel their subscription at any time through the Billing dashboard. Access to the Service continues until the end of the current paid billing cycle, and no pro-rated difference is carried forward.

No pro-rated refunds will be given for unused portions of a period after cancellation, except in cases provided for by law.

Right of withdrawal under Israel's Consumer Protection Law 5741-1981: pursuant to Section 14c of Israel's Consumer Protection Law 5741-1981, an Israeli subscriber who qualifies as a "consumer" under the Law — an individual purchasing a service for non-purely-commercial purposes — has the right to cancel the transaction within fourteen (14) days of the date of the first payment and receive a full refund, less cancellation fees not exceeding 5% of the transaction amount or one hundred New Israeli Shekel (₪100), whichever is lower.

The right of withdrawal referred to above shall not apply if the Merchant has made material use of the Service during the 14-day period, such that a full refund would be inequitable in light of the principle against unjust enrichment. Material use is assessed at Matajir AI's discretion based on the volume of data entered and orders processed.

To exercise the right of withdrawal, please send a written request to [CONTACT_EMAIL] including your full name, account number, and date of first payment.

8. Acceptable Use Policy

By registering on the Platform, you undertake not to use it for any of the following purposes:

• Selling or promoting goods or services contrary to Israeli or international law.
• Publishing incitement, racism, harassment, or violent content.
• Any content that harms or exploits minors in any way.
• Child sexual abuse material (CSAM) or any reference to it.
• Displaying counterfeit goods or goods that infringe intellectual property rights.
• Phishing, electronic fraud, or similar activity.
• Distributing malware or harmful download links.
• Sending spam email or unauthorised bulk SMS messages.
• Infringing the intellectual property rights or trademarks of others.
• Any other activity prohibited under Israeli law or causing harm to Matajir AI, Platform users, or the public.
• Using the Platform to violate data protection laws, including Israel's Privacy Protection Law 5741-1981 and its amendments.

9. Merchant Content and Intellectual Property

The Merchant retains all intellectual property rights relating to content they upload or create on the Platform, including product images and descriptions, trade logos, and customer data.

By publishing content on the Platform, the Merchant grants Matajir AI a worldwide, non-exclusive, royalty-free, sub-licensable licence to host, display, transmit, and process the content to the extent necessary to provide the Service. This licence terminates on account closure, after the export period set out in Section 14.

Matajir AI retains all intellectual property rights relating to the Platform itself, including source code, design, trademarks, logos, and proprietary AI algorithms. This agreement does not confer on the Merchant any ownership right in the Platform.

The Merchant undertakes not to copy, disassemble, reverse-engineer any part of the Platform, or create derivative works from it.

10. Customer Data on Storefronts (Data Controller / Processor)

With respect to customer data that the Merchant enters or collects through their online store (including order data, customer profiles, contact information, and shipping details), the Merchant is the "Data Controller" within the meaning of Israel's Privacy Protection Law 5741-1981 and Amendment No. 13 effective August 2025, as well as equivalent laws.

Conversely, Matajir AI acts as a "Data Processor" on behalf of the Merchant and solely in accordance with the Merchant's instructions.

The Merchant represents and warrants: (a) that there is a lawful and legitimate basis for processing their customers' personal data (such as explicit consent, legitimate interest, or necessity to perform a contract); (b) to publish a clear and appropriate privacy notice on their online store; (c) to comply with all requirements of Israel's Privacy Protection Law and applicable data processing regulations.

The terms governing data processing between Matajir AI and the Merchant are detailed in a separate Data Processing Addendum (DPA), incorporated by reference into these Terms and available on request at [CONTACT_EMAIL].

11. AI Features

The Platform includes automated translation tools and a chatbot powered by third-party AI models (including Anthropic and OpenAI). Translation requests and chat conversations are processed through the APIs of these third parties under data processing agreements established with them.

Matajir AI does not warrant the accuracy, relevance, or completeness of content generated by AI models. The Merchant is responsible for reviewing and verifying all AI-generated content before publishing it on their store.

Translations generated may be used in aggregated and anonymised form to improve the quality of Matajir AI's internal translation services. These data will not be used to train AI models at third-party providers without explicit agreement.

12. Third-Party Integrations

The Platform relies on a number of external service providers; the most prominent include: CardCom (payment gateway), ActiveTrail (SMS messaging), Brevo (email), DigitalOcean (hosting), Anthropic / OpenAI (AI), and PostHog (usage analytics).

Each such service is subject to the relevant provider's terms and conditions and privacy policy. Matajir AI bears no responsibility for the performance of these services, any outages, or any damage arising from their use.

We may add new integrations or discontinue existing ones with appropriate notice to Subscribers.

13. Service Availability

Matajir AI endeavours to provide the Service with the highest possible uptime rates, without a formal service-level agreement (SLA) on lower-price Plans unless expressly stated in the Plan.

There may be scheduled maintenance periods with advance notice via the dashboard or email. In emergencies, we may need to carry out unscheduled maintenance.

Matajir AI is not responsible for service interruptions arising from events beyond its reasonable control (force majeure), including: natural disasters, extended internet outages, governmental or judicial decisions, and outages at external infrastructure providers.

14. Suspension and Termination

The Merchant may terminate their subscription at any time as described in Section 7. The Service continues until the end of the current billing cycle.

Matajir AI may suspend access to an account or close it in the following cases: (a) breach of the Acceptable Use Policy; (b) non-payment of subscription fees after notice and grace period; (c) fraudulent activity or legal proceedings requiring it; (d) a court order or governmental decision.

On account termination, Matajir AI will grant the Merchant a period of thirty (30) days to export their data. After that period, data will be deleted in accordance with the applicable data retention policy.

Matajir AI is not obligated to maintain accounts that violate the law or endanger the integrity of the Platform and its other users.

15. Disclaimers and Limitation of Liability

The Service is provided "as is" and "as available" without any express or implied warranties, except as expressly and non-derogably required by Israeli law.

To the extent permitted by law, Matajir AI will not be liable for: indirect, incidental, consequential damages, or lost profits; failures of third-party services; Merchant Content; or disputes between Merchants and their Customers.

In all circumstances, Matajir AI's aggregate liability towards any Merchant shall not exceed the total amounts actually paid by that Merchant to Matajir AI during the twelve (12) months preceding the incident giving rise to the claim.

Nothing in the foregoing affects any right that cannot lawfully be waived or limited under Israeli law.

16. Indemnification

The Merchant agrees to indemnify, defend, and hold harmless Matajir AI, its officers, employees, and agents from any claims, actions, damages, or expenses (including reasonable attorneys' fees) arising from: (a) Merchant Content or the Merchant's breach of these Terms; (b) the Merchant's violation of applicable law; (c) disputes between the Merchant and their Customers.

This indemnification obligation shall survive the termination of these Terms.

17. Modifications to the Service or these Terms

Matajir AI may modify these Terms at any time by sending written notice (via email or a dashboard banner) thirty (30) days before the modification takes effect.

The Merchant's continued use of the Platform after the modification effective date will be deemed implicit acceptance of the updated Terms. If the Merchant does not accept the modifications, they may terminate their subscription before the effective date without additional charges.

18. Governing Law and Jurisdiction

These Terms shall be governed by and construed in accordance with the laws of the State of Israel, without application of conflict-of-laws rules.

The competent courts of Tel Aviv-Jaffa shall have exclusive jurisdiction to hear any dispute arising from or relating to these Terms, and the parties submit to their personal jurisdiction.

19. Israeli Consumer Protection Law Addendum

In accordance with Israel's Consumer Protection Law 5741-1981 and its amendments, Matajir AI discloses the following:

Company identity: [COMPANY_LEGAL_NAME], company number [COMPANY_NUMBER], address [REGISTERED_ADDRESS], email [CONTACT_EMAIL].

Right of withdrawal: as detailed in Section 7, a consumer may cancel a transaction within 14 days subject to cancellation fees not exceeding 5% or ₪100, whichever is lower.

Complaint channels: Israeli consumers may file complaints with the Consumer Protection and Fair Trade Authority (https://www.gov.il/he/departments/ministry_of_economy) or with the Privacy Protection Authority (https://www.gov.il/en/departments/privacy_protection_authority).

Method of cancellation: via the Billing dashboard, or by sending an email to [CONTACT_EMAIL].

20. General Provisions

If any provision of these Terms is found to be unenforceable or void, the remaining provisions shall remain in full force and effect.

The Merchant may not assign their rights or obligations under these Terms to any third party without the prior written consent of Matajir AI. Matajir AI may assign these Terms in the context of a merger, acquisition, or sale of material assets, with notice to the Merchant.

These Terms, together with the Privacy Policy and the Data Processing Addendum, constitute the entire agreement between the parties and supersede all prior agreements.

Notices shall be deemed received when sent to the email address registered with Matajir AI.

21. Contact

For enquiries regarding these Terms or any legal question:

[COMPANY_LEGAL_NAME], [REGISTERED_ADDRESS]

Email: [CONTACT_EMAIL]

22. Effective Date

These Terms take effect on [EFFECTIVE_DATE].

Last updated: [EFFECTIVE_DATE].